IPL Drives India’s Sports Sponsorship to ₹16,633 Crore in 2024
India’s sports sponsorship market grew by 6% in 2024, reaching ₹16,633 crore, according to a latest report. This marks a seven-fold increase since the Indian Premier League (IPL) began in 2008, with cricket continuing to dominate the sector. Cricket accounted for 85% of the sponsorship market, while emerging sports saw a rise to 15%, driven by the Olympics’ growing traction.
Sports media spending surged to ₹7,989 crore in 2024, with cricket contributing a staggering 94%. Sponsorship was the second-largest segment at ₹7,421 crore. Within this, ground sponsorship declined by 2% to ₹3,046 crore, but team sponsorship and franchise fees rose by 5% and 3%, reaching ₹1,681 crore and ₹2,694 crore, respectively.
JioStar has emerged as a major player in IPL 2025 sponsorships, securing 32 deals with more in progress. The IPL’s official broadcaster is aggressively targeting 100 million paid streaming subscribers through direct sign-ups and telecom bundles. In 2024, TV and digital ad revenues totaled approximately ₹4,000 crore. Ad packages range from ₹40 crore to ₹240 crore for TV and as low as ₹16 crore for regional partners. Connected TV (CTV) ads cost ₹8.5 lakh per 10 seconds, while mobile ads are priced at ₹250 per impression.