Bisleri partners with the biggest sporting event as the official Hydration Partner in the 2023 National Games of India
India's leading package drinking water brand, Bisleri, has forged a partnership with the biggest sporting event in India as the official hydration partner for the 2023 National Games of India. The 37th edition of the National Games is taking place in Goa and is among the most anticipated multisport events in the country.
The head of marketing at Bisleri International Pvt. Ltd., Tushar Malhotra, while commenting on this, said, "Taking the #carryyourgame campaign forward, our association with the 2023 national games of India goes beyond cricket. This is our commitment to reaching the grass-roots level and supporting athletes from all genres of sports by underscoring the importance of hydration for peak human performance. Through such a partnership, we are continuing to dedicate ourselves to nurturing Indian sports and talent.”
This association is going to be promoted through strong digital content and on the ground, creating excitement among the youth.