ASCI reveals that CSK Captain MS Dhoni in Violoating Advertising Rules
On Wednesday, ASCI, the self-regulatory authority for advertising ("Advertising Standards Council of India"), said that complaints against celebrities had significantly increased and that many of them had neglected to provide any proof of due diligence. The regulatory authority published a list of celebrities who didn’t do proper due diligence, with Chennai Super Kings captain MS Dhoni at the top of the list.
According to ASCI, the number of complaints about celebrity endorsements increased by 803%, from 55 last year to 503 this year. According to a report, "In spite of the Consumer Protection Act now legally requiring celebrities to do their due diligence when they appear in ads, in 97 % of cases processed by ASCI featuring celebrities, they failed to provide any evidence of due diligence."
According to the regulatory body, MS Dhoni is at the top of the list of celebrities who failed to do the essential due diligence and were involved in 10 cases of non-compliance. Bhuvan Bam, a comedian on YouTube, followed MS Dhoni with seven charges of non-compliance.