As per report, CSA’s SA20 over Test strategy brings financial turn around profits of Rs 380 Crore
Cricket South Africa has reaped the rewards of prioritising its SA20 league over the traditional Test format, reporting profits of Rs 380 crore (R815 million) for the 2023-24 fiscal year. This marks a significant financial recovery for the board after three consecutive years of losses amounting to R538 million (South Africa currency). The turnaround comes on the back of strong revenue growth from the SA20 tournament, broadcasting deals, and key international fixtures.
CSA’s decision to invest heavily in the SA20 T20 league has paid dividends, with the organisation earning R54 million from the tournament.
The league saw double-digit growth in its second season, bolstered by high viewership and sponsorship. As the majority shareholder in the competition, CSA has benefited from the increased global appeal of the T20 format, particularly with all six SA20 franchises owned by Indian Premier League affiliates.
One of the main contributors to CSA’s financial recovery has been a sharp rise in income from broadcasting rights, which accounted for 54% of the organisation’s total revenue. Hosting India for a series of matches, including two Tests and three T20Is, was a major factor. CSA earned significant profits from these high-profile games, further highlighting the financial value of hosting the Indian national team.
The ICC’s disbursements to CSA also saw a significant increase, reaching R566 million, up from R290 million in the previous year. Additionally, the 2024 Under-19 Men’s World Cup, which was moved to South Africa from Sri Lanka, contributed R54 million to the coffers.
CSA’s financial recovery has allowed for greater investment in the women’s game, with R32 million spent on professionalising domestic women’s cricket.